Pacific Heights
It's hard to walk down Fillmore Street and not feel pampered--provided you're in the right section of Fillmore, roughly between California Street north to Jackson. You'll know you're there when you see groups of 15-year-old girls in Miu Miu ordering sushi to go, smart couples strolling in and out of boutiques specializing in luxury modern furnishings, and girlfriends exclaiming over Jane Mayle dresses, lime-green silk thongs, and cashmere sweaters with plunging V-necks. Maybe it's the plethora of French-owned businesses, from patisseries to parfumeries, or maybe it's just the sheer beauty of this part of town, where everything--from the stately Victorian homes to the flower shops--is picturesque, but something about Fillmore Street is reminiscent of Montparnasse.
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2031 Fillmore Street
On those mornings you wake up feeling, well, butch, march right down to Betsey Johnson to reconnect with your feminine side.
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Dylan
1506 Vallejo Street
Dylan's understated cool elegance begins with it's off the beaten path location. (Dylan is officially located in Russian Hill, but we had to include this fab shop and added it to our list of Pacific Heights shops.)
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Flicka
1932 Fillmore St
Scandanavian modernist design is distilled into a collection of Sweden's best designers. Stock up on Stockholm's best apparel and accessories, you won't need to part witn one frequent flyer mile.
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George
2411 California St
Like FAO Schwartz, George invites you in with visual eye-candy everywhere, super-friendly sales staff, baskets overpouring with goodies, and pint-sized creatures scurrying about.
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Gimme Shoes
2358 Fillmore St
With its sister stores in Pacific Heights and downtown, the Hayes Valley Gimme Shoes makes up a triumvirate of the hippest shoe stores in San Francisco.
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Juicy News
2453 Fillmore St
Juicy News cleverly pairs a traditional newsstand with juice bar delights.
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Nest
2300 Fillmore St
Bombay meets Paris chic at this unique Fillmore home furnishings store.
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Zinc Details
1905 Fillmore St
Zinc Details is the perfect meeting point between modern furniture and a Zen way of being.
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